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The State Of The Streaming Wars As Disney+ Soars 
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The State Of The Streaming Wars As Disney+ Soars To 73 Million Subscribers

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Disney+ continues to dominate. The streaming platform soared to 73.7 million subscribers, according to Disney’s earnings report yesterday, a milestone it expected to reach in 2024. It did it in its first year.

Even better: Thanks to its library of programming, including hits from Marvel, Pixar and Star Wars, it’s delivering those blockbuster numbers—relatively—on the cheap. Disney will spend just $1.3 billion on original content for Disney+ this year, including its breakout hit, The Mandalorian, according to a 2020 year-end forecast from analytics firm Ampere. That’s about a tenth of the $14.8 billion it will spend on films, television and sports content in 2020, much of which will also be shown on the platform. Netflix will spend $4.5 billion on original content from a total of $13.6 billion, the firm says, to keep its nearly 200 million subscribers tuning in. Amazon, which has more than 150 million Prime subscribers, is projected to spend $1.3 billion on original content and $7.6 billion overall, per Ampere.

Here’s the state of the streaming wars, following Disney’s latest results.

Netflix

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Launch Date: January 2007

Number of Subscribers: 195 million

Price: Standard $13.99/month, Premium $17.99/month

Projected Total 2020 Content Spend: $13.6 billion

Projected Original 2020 Content Spend: $4.5 billion

Big Original Hit: Ozark

Amazon Prime Video

Launch Date: February 2011

Number of Subscribers: more than 150 million Amazon Prime subscribers

Price: $8.99/month (or included with Amazon Prime)

Projected Total 2020 Content Spend: $7.6 billion

Projected Original 2020 Content Spend: $1.3 billion

Big Original Hit: The Marvelous Mrs. Maisel

Disney+

Launch Date: November 2019

Number of Subscribers: 73 million

Price: $6.99/month

Projected Total 2020 Content Spend: $14.8 billion (Disney total)

Projected Original 2020 Content Spend: $1.3 billion

Big Original Hit: The Mandalorian

Apple TV+

Launch Date: November 2019

Number of Subscribers: 40 million estimated users

Price: $4.99/month

Projected Total 2020 Content Spend: $1.9 billion

Projected Original 2020 Content Spend: $1.9 billion

Big Original Hit: The Morning Show

Hulu

Launch Date: March 2008

Number of Subscribers: 32.5 million (streaming only)

Price: $5.99/month, $11.99/month ad-free

Projected Total 2020 Content Spend: $4.8 billion

Projected Original 2020 Content Spend: $170 million

Big Original Hit: The Handmaid’s Tale

Peacock

Launch Date: July 2020

Number of Subscribers: 22 million

Price: Limited free version, $4.99/month ad-supported, $10/month ad-free

Total 2020 Content Spend: $1 billion*

Big Original Hit: Brave New World

HBO Max

Launch Date: May 2020

Number of Subscribers: 8.6 million (57 million when combined with HBO)

Price: $14.99/month

Projected Total 2020 Content Spend: $1.2 billion

Projected Original 2020 Content Spend: $1.2 billion

Big Original Hit: The Witches

CBS All Access

Launch Date: October 2014

Number of Subscribers: 17.9 million (combined with Showtime)

Price: $5.99/month, $9.99/month for the bundle with Showtime for Apple TV Plus subscribers

Total 2020 Content Spend: $800 million*

Big Original Hit: Star Trek: Discovery

Content spend projections are calculated on a P&L basis by Ampere. Data and 2020 forecasts as of 11/12/2020.

*Estimates according to Bloomberg Intelligence data.

More Info : pgslot


14 Nov 2020 22:41
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